• Start
    January 2018
    January 2018

    The Paths of Conversion: Optimizing Search, Social, and Your Website for Engagement

    Speaker(s) Debbie Eisenach
    Provider FinalSite
    Aimed at Marketting & Promotional staff within schools
    School level All
    Hosted by: Webinar, Country:

    Learn new strategies for generating more qualified website traffic, lowering bounce rates, and increasing enrollment, presented by experts in the field - Finalsite. 

    How can you maintain full control of the path a prospective student? What do you want them to see when they land on your website from search? Is that different than social? What happens when they organically land there from search?

    In this webinar, Debbie Eisenach of Finalsite will share best practices for creating "paths of conversion" for prospective families landing on your website from top traffic drivers like Facebook and Google.

    In this webinar, you will learn how to:

    • Craft personas for your marketing
    • Optimize your school's website for search
    • Use social media to generate qualified website traffic
    • Create landing pages with specific goals
    • Use your website to control the journey visitors take

    Click here to register for the Webinar (via ClickMeeting)

Registration Fee Type
Tue, 13 Jun 2017
Member Price
Wed, 10 Jan 2018
Non-Member Price
School level: All

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