BSME Partner Webinar | Ethical Engagement and Strategic Sales Management in Times of Global Conflict
WHEN: Wednesday, 1st April 2026 | 12:00 - 13:00 GST
WHERE: Online
In times of global conflict, school leaders are not operating under normal conditions. And neither should those who support them.
Thank you to everyone who joined our recent Partner Webinar, Ethical Engagement and Strategic Sales Management in Times of Global Conflict. This webinar was specifically designed to support the BSME Partner community in navigating the new regional reality with empathy, integrity, and purpose.
We were joined by an expert panel bringing honest, practical perspectives:
🔵 A Reality Check from School Leadership
🔵 Balancing Empathy and Commercial Reality
🔵 Rethinking Sales Strategy in a Crisis
🔵 Putting Wellbeing at the Centre of Engagement
The webinar offered practical guidance for engaging with schools in a way that feels supportive during challenging times.
We will be sharing the webinar recording with our BSME Partner Community shortly. Stay tuned for further updates on upcoming BSME Webinars.
Thank you to our Panellists:
- Nalini Cook, COO, BSME
- Rachael Wilding, UAE Principal 2020-2026 and Director and Co-Founder, Edsidera
- Jasmit Kang, Principal at Glendale International School, Dubai
- Ian Hunter, Founder and CEO, Lime Education Consulting
- Mark Beedles, Co-Founder, Lumii.me